Market segmentation and marketing strategies of choosing life-nurturinghouse for retired people
碩士 === 銘傳大學 === 企業管理學系碩士在職專班 === 103 === The extension of average life expectancy and thedeclineof birth rate, cause theelderly population growth rapidly in Taiwan. In addition, due to changes of family structure and low birth rate, it’s becomeinadequate infamily care abilities of elderly population...
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2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/41988708185632297637 |
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ndltd-TW-103MCU051210112017-02-17T16:16:47Z http://ndltd.ncl.edu.tw/handle/41988708185632297637 Market segmentation and marketing strategies of choosing life-nurturinghouse for retired people 銀髮族選擇安養寓所之市場區隔與行銷策略之探討 Po-Hao Chen 陳柏豪 碩士 銘傳大學 企業管理學系碩士在職專班 103 The extension of average life expectancy and thedeclineof birth rate, cause theelderly population growth rapidly in Taiwan. In addition, due to changes of family structure and low birth rate, it’s becomeinadequate infamily care abilities of elderly population, and also highlights the importance of deficitin elderly care facilities. In this study, combination of 4P marketing strategy, by questionnaires, discuss the market segmentation and marketing strategiesof choosing life-nurturinghouse in retired people. In SPSS9.1 version for analysis, statistical analysis included descriptive of the average, standard deviation, percent, chi-square analysis of the test, Fisher exact test and logistic regression. Yih-ching Tsai 蔡義清 2015 學位論文 ; thesis 64 zh-TW |
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NDLTD |
| language |
zh-TW |
| format |
Others
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| sources |
NDLTD |
| description |
碩士 === 銘傳大學 === 企業管理學系碩士在職專班 === 103 === The extension of average life expectancy and thedeclineof birth rate, cause theelderly population growth rapidly in Taiwan. In addition, due to changes of family structure and low birth rate, it’s becomeinadequate infamily care abilities of elderly population, and also highlights the importance of deficitin elderly care facilities.
In this study, combination of 4P marketing strategy, by questionnaires, discuss the market segmentation and marketing strategiesof choosing life-nurturinghouse in retired people. In SPSS9.1 version for analysis, statistical analysis included descriptive of the average, standard deviation, percent, chi-square analysis of the test, Fisher exact test and logistic regression.
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| author2 |
Yih-ching Tsai |
| author_facet |
Yih-ching Tsai Po-Hao Chen 陳柏豪 |
| author |
Po-Hao Chen 陳柏豪 |
| spellingShingle |
Po-Hao Chen 陳柏豪 Market segmentation and marketing strategies of choosing life-nurturinghouse for retired people |
| author_sort |
Po-Hao Chen |
| title |
Market segmentation and marketing strategies of choosing life-nurturinghouse for retired people |
| title_short |
Market segmentation and marketing strategies of choosing life-nurturinghouse for retired people |
| title_full |
Market segmentation and marketing strategies of choosing life-nurturinghouse for retired people |
| title_fullStr |
Market segmentation and marketing strategies of choosing life-nurturinghouse for retired people |
| title_full_unstemmed |
Market segmentation and marketing strategies of choosing life-nurturinghouse for retired people |
| title_sort |
market segmentation and marketing strategies of choosing life-nurturinghouse for retired people |
| publishDate |
2015 |
| url |
http://ndltd.ncl.edu.tw/handle/41988708185632297637 |
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