| Summary: | 碩士 === 銘傳大學 === 企業管理學系碩士在職專班 === 103 === The extension of average life expectancy and thedeclineof birth rate, cause theelderly population growth rapidly in Taiwan. In addition, due to changes of family structure and low birth rate, it’s becomeinadequate infamily care abilities of elderly population, and also highlights the importance of deficitin elderly care facilities.
In this study, combination of 4P marketing strategy, by questionnaires, discuss the market segmentation and marketing strategiesof choosing life-nurturinghouse in retired people. In SPSS9.1 version for analysis, statistical analysis included descriptive of the average, standard deviation, percent, chi-square analysis of the test, Fisher exact test and logistic regression.
|
|---|
