A Study on the Relations among Brand Image , Purchase Intention , Conformity Behavior , and Brand Loyalty of CHUNGHWA TELECOM
碩士 === 康寧大學 === 資訊傳播研究所 === 103 === The purpose of this study is to explore the influence from Brand Image, Purchase Intention, and Conformity Behavior on Brand Loyalty of the consumers in CHUNGHWA TELECOM. Through purposive sampling, 470 questionnaires were issued, and 451 questionnaires were r...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/73271135120211325111 |