A Study on the Cultural and Creative Tourism Industries’s Experiential Marketing Strategies- An Example of Baihe Taiwan Film & TV Town
碩士 === 康寧大學 === 資訊傳播研究所 === 103 === The purposes of this study were to investigate the experiential perception and difference that cunsumer to the Cultural and Creative Tourism industries have in the experience module（sense/feel/think/act/relate）. The Baihe Taiwan Film & TV Town is the focus...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/rh4gg2 |