The Effects of Website Characteristics and Product Characteristics on Online Purchase Intentions－A Study of the Elementary School Teachers in Yun-lin County

The Effects of Website Characteristics and Product Characteristics on Online Purchase Intentions－A Study of the Elementary School Teachers in Yun-lin County

碩士 === 康寧大學 === 企業管理研究所 === 103 === Following the global electronic commerce flourished that causes many enterprises set up and involve with websites in order to search business chances. To prompt customer’s “buying intensions” strategies that must conduct website characteristics and product charact...

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Bibliographic Details
Main Authors:	Li-Mei Hsu, 許莉玫
Other Authors:	Jui- Mei Yen
Format:	Others
Language:	zh-TW
Published:	2015
Online Access:	http://ndltd.ncl.edu.tw/handle/6hs4fx

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