A Study of the Relationship among Consumer Involvement, Relationship Quality and Customer’s Complaint Behavior- An Example of Howard Hotel’s Food and Beverage Department
碩士 === 嶺東科技大學 === 高階主管企管碩士在職專班 === 103 === In recent years, the average revenue of food and beverage of tourist hotel industry is at least 40% or more of total revenue and usually higher than room revenue. And, due to the rise of consumer awareness, consumers are much more sensitive about the food...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/t8y27r |