The Study of Consumers’ Behavior Intention for Buying in Internet Bookstores

碩士 === 高苑科技大學 === 經營管理研究所 === 103 === Internet is essential for a modern consumer shopping access, and book has been one of the most popular online shopping goods. This study verify " Consumers’ Behavior Intention for Buying in Internet Bookstores " mode by compilation of relevant literatu...

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Bibliographic Details
Main Authors: Wang, Mei-Ping, 王美蘋
Other Authors: 林錦郎
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/45436826234083103350