The Study of the Key Factors of Decision Making By Parents in Perspectives on Channel Control in Selecting Public Elementary School-A Case Study of Public Elementary School in Kaohsiung

碩士 === 高苑科技大學 === 經營管理研究所 === 103 === Due to freeing education options and low birth rate, every public elementary school will compete intensly. As a result , the marketing science is valued by school authorities. The largest customers of the marketing channel are parents. The purpose of the researc...

Full description

Bibliographic Details
Main Authors: Chang Yu Shan, 張玉山
Other Authors: 湯方凱
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/tq3z6x