A Study of Behavioral Intention of Consumers to Buy LCD TV
碩士 === 高苑科技大學 === 經營管理研究所 === 103 === The study, which used the theory of planned behavior (TPB) as the base of research pyramid, complied relevant documents and utilized the method of questionnaire to collect data. By performing linear structure relation equation model (LISREL) and AMOS/SPSS analyt...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/15527946239938413094 |