Road run participants in the movement study of behavioral-Kaoping area as an example

• Main Authors: Zhao,Chih-Hao, 趙志豪
• Other Authors: 李劍志
• Format: Others
• Language: zh-TW
• Published: 2014
• Online Access: http://ndltd.ncl.edu.tw/handle/xxtcwq

碩士 === 高苑科技大學 === 經營管理研究所 === 103 === In this study, "the theory of planned behavior" and "behavioral intention" and other dimensions,constructive participation road running behavioral intention model. Subjects were involved in the Kaoping area Gangshan Matsu blessing road run activity people used purposive sampling questionnaires for data collection questionnaires issued a total of 350 questionnaires questionnaire number 300, effective recovery of 85.7%.Data obtained after statistical analysis, confirmatory factor analysis,linear structure of party programs for data analysis.Results are as follows:public participation in road running events, who has a positive attitude,beneficial results and feedback,is willing to continue to engage in road running;in addition,people will be judging themselves whether they have sufficient economic power or external resources,to decide whether to participate in activities. This research conclusion,due to the movement marketing,the competition image promotion and the organization association,arouses participant's participation motive,and then to moves the participation to achieve feeling satisfaction, strengthens the intention,which the populace future continually will recommends other people intention.According to this research conclusion,proposed the practice and the following research suggestions,it provides for the sports event correlation undertaking unit took reference the future plan,with the government administrative organ close relation,it will tie the closed circuit to travel linear dependence ways to sightseeing scenic spot and manufacturer support,it will cause jogging to move the participant except to be possible to achieve individual jogging effectly,and also bring along one's family participates in the activity together,to understand the place humanities character and style promoting the local economic efficiency,with the jogging promotion,connecting the place government and the folk resources,which selling the place characteristic industry. Keywords:attitude,subjective norm,perceived behavioral control,behavioral intentions,linear structure equation model.