A Decision Making Approach on Strategic Alliance of Gas and Oil Industry Based on Grey Theory and DEA Model

• Main Authors: Tran Thi Mai, 陳氏梅
• Other Authors: Chia-Nan, Wang
• Format: Others
• Language: en_US
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/65905862895014985297

碩士 === 國立高雄應用科技大學 === 製造與管理外國學生碩士專班 === 103 === In the new economy strategic alliances perceive the benefit offered by companies when competition is becoming more and fierce; it enables business to gain competitive advantage through access to a partner's resources, including markets, technologies, capital and people. Nevertheless, to establish an effective strategic alliance and develop it sustainably is not always an easy matter. Choosing a right partner and get a better operating performance has become a strategic target for the oil and gas industry. This study will through a combination of Grey theory and Data envelopment analysis (DEA) to measure operation efficiency base on critical inputs and output variables by forecasting the values of those variables in the future, from that find out the appropriate candidates. Total 15 companies of petroleum industry with realistic data are collected from financial statements during the period from 2010 to 2013. CPC Corporation, a state-owned petroleum, natural gas, and gasoline company in Taiwan is selected as target company. The empirical results show that Royal Dutch Shell ( Shell ) is the best efficient candidate and Pertamina is the most suitable candidate for the target company to expand their business strategy. However, alliance has advantages but also exists risks. The results of the study hopefully are used for emphasizing that oil and gas industry needs to be more flexible to adopt alliance strategy.