Application of AHP Method in Analyzing and Selecting the Right Supplier - Case of Instant Coffee Supplier for Hanoi Big C Supermarket

• Main Authors: Xuan-Thiem Nguyen, 阮春添
• Other Authors: Gu-Hong Lin
• Format: Others
• Language: en_US
• Published: 2014
• Online Access: http://ndltd.ncl.edu.tw/handle/nenh2t

碩士 === 國立高雄應用科技大學 === 製造與管理外國學生碩士專班 === 103 === Retailing is the act of selling goods or commodities in small quantities directly to consumers. These items are purchased from the manufacturer or wholesaler and sold to the end user at a marked up price. Retailing is a very special sector because it demonstrates the effectiveness of combined products and services to create business value. In this research, the author wants to investigate the particular areas of purchasing process in Big C (Hanoi-Vietnam). The purchasing product, which is the brands instant coffee, is selected as the main focus during the research. The data was collected by experts of Big C supermarket, which first go through the delphi method to choose criteria and sub-critera for the Analytic Hierarchical Process (AHP). After a long process of calculation based on AHP, we have chosen the final supplier according expert’s interview; Trung Nguyen is the most potential candidate to be the main supplier of instant coffee to Big C. The next priority should be Vina Café, NesCafe, Starbucks and G8 Coffee. By this thesis, author would contribute to the purchasing process of the supermarket, in general, and the special case of Big C a very modern model to apply, then to choose the right partner, not only for instant coffee industry but it can be applied for a lot of industries to the supermarkets.