Corporate Images, Customer Value, and Customer Loyalty: A Study on the Market of Cooking Oil in Southern Taiwan
碩士 === 國立高雄應用科技大學 === 財富與稅務管理系碩士在職專班 === 103 === A catastrophic storm of cooking oil safety swept across Taiwan due to laboratory test results that found cheesy ingredients in the cooking oil manufactured by Chang Chi Foodstuff Factory Co., Ltd. The corporate image of Chang Chi plunged with no fores...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/4d36hs |