The effect of hungry marketing on Apple and Xiaomi company
碩士 === 國立高雄應用科技大學 === 國際企業系碩士在職專班 === 103 === As brand concept has been established in modem market, marketing play an essential role for purchase decision-making. The hunger marketing came into being on the basis of brand effect. With the rapid development of market nowadays, hunger marketing is ri...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/pfrn22 |