| Summary: | 碩士 === 國立高雄應用科技大學 === 企業管理系碩士在職專班 === 103 === Department of Business Administration Nation Kaohsiung University of Applied Sciences
The aromatherapy industry is a highly personalized service industry, but there is little research from the consumer’s view. Therefore, this research takes the consumers of one aromatherapy’ company as example to examine the relationship among service contact, service experience, service quality, and repurchase intention.
From 400 valid questionnaires, the results show that service contact has significantly positive influence repurchase intention. Servce experience has significantly positive affect repurchase intention. Service contact has significantly positive effect service quality. Service experience has significantly positive influence service quality. Service quality has significantly positive affect repurchase intention. Furthermore, this research found that the mediation effect of service quality, , both service contact and service experience will indirect influence on repurchase intention through the service quality. The findings of this research can provid the aromatherapy industry as reference.
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