The Influence of Engagement on Advertising Effect and Coupon Redeeming Behavior of Mobile Advergames
碩士 === 國立高雄應用科技大學 === 國際企業研究所 === 103 === Abstract Mobile marketing prevailed over the world because of the smart phone developing in recent years. Lots of companys designed exclusive brand and product’s App to deliver information to customer by interacting with customer，it is called “advergames”. T...
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| Format: | Others |
| Language: | zh-TW |
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2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/63352204148014837853 |