The Influence of Service Quality, Food Quality and Perceived Value on Customer Satisfaction and Customer Loyalty in Fast-food Restaurants: the case of the KFC restaurants in Vietnam
碩士 === 國立高雄應用科技大學 === 財富與稅務管理系 === 103 === In 1997, KFC launched their first restaurant in HCM City. Over past few years, the fast food industry in Vietnam is facing increasingly competitive challenges as with other industries around the world. The purpose of this study is to study the relationships...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2015
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/18127252547160028273 |