Exploring the Growth Strategy of Kaohsiung's Mullet Roe Processing Firms: An Ansoff's Matrix Perspective
碩士 === 崑山科技大學 === 企業管理研究所 === 103 === The study is to explore the business growth and strategic management of four mullet processing enterprises in Kaohsiung by employing Yin’s (1996) qualitative case study. It tends to discover how these firms to face globalization and develop effective strategies...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/6eq37b |