Exploring the Experiential Marketing Strategy of the Composite Vegetarian Coffee Shop–The case study of Zuo You Vegetarian Coffee Shop

碩士 === 崑山科技大學 === 企業管理研究所 === 103 === Due to the rise of environmental vegetarian and healthy vegetarian, so more and more diverse vegetarian restaurants. In the service-oriented era, to do everything to meet the needs of consumers in the market to be competitive. Restaurant complex is the trend of...

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Bibliographic Details
Main Authors: Ke - Jhen Chen, 陳可臻
Other Authors: Cheng - Lung Li
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/p36x5q