An interactive marketing strategy analysis among house developers by applying the game theory- the case of Tainan new house building market
碩士 === 崑山科技大學 === 房地產開發與管理研究所 === 102 === This research introduces microeconomic oligopolistic market theory into the limited amount of new residential house building market for the sake of analysis of business marketing strategies. The proposed "Game Theory" and "theory of hitchhikin...
Main Authors: | Chu-Ching Chang, 張筑晶 |
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Other Authors: | Chi-Hong Ho |
Format: | Others |
Language: | zh-TW |
Published: |
2014
|
Online Access: | http://ndltd.ncl.edu.tw/handle/b383tn |
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