A Study on the Entry Mode Selection for Container Shipping Company - the case of E Company in Myanmar

• Main Authors: Lu, Tsung-Yu, 呂宗諭
• Other Authors: Bao,Jya-yuan
• Format: Others
• Language: zh-TW
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/9cs672

碩士 === 開南大學 === 觀光運輸學院碩士在職專班 === 103 === When Enterprises face an open and free competition market, "Wholly-Owned" is the best choice of entry mode. Conversely, when Enterprises face an uncertain market, "Authorized Agent" is the best choice of entry mode. This study employs the Interview Survey Method and case study on Container Shipping Liner E Company. According to result of interview from Senior Executive Officers of E Company, we found the best entry mode for Container Shipping Liner to expand business in Myanmar Market is "Joint Venture" at this stage. The mode for those enterprises entering the overseas market which has just opened possess relative guarantee. In addition, this mode can also help enterprises to accumulate more managerial experiences in local market. Once the local acts and relevant infrastructure be completed, the enterprises may consider further adjusting their business mode.