| Summary: | 碩士 === 開南大學 === 商學院碩士在職專班 === 103 === In this paper, we study the relationship between Taiwanese idol drama and the emotional value of senior grade students in elementary schools. A questionnaire is carried out for the senior grade student of elementary schools in Taoyuan city to collect quantity data. The analysis of cross-classified is executed among 6 variables, including gender, age, family pattern, etc. The results of statistical analysis show that female has more feeling than male for watching the idol drama. More watching of idol drama within two years, more approbation. In idol drama, the impressive content is related to age. More watching of idol drama within two years has more influence of values. For watch of idol drama within two years is associated with the subject of materialized love.
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