The study of advertising stickers effectiveness toward purchase intention- Line stickers as an example
碩士 === 開南大學 === 資訊及電子商務學系 === 103
Main Authors: | LU,TSUNG-HAN, 呂宗翰 |
---|---|
Other Authors: | 劉瑞榮 |
Format: | Others |
Language: | zh-TW |
Published: |
2015
|
Online Access: | http://ndltd.ncl.edu.tw/handle/53940127533101618120 |
Similar Items
-
The Effect of Sticker Value and Usage Motivation of LINE Sticker on Purchasing Intention
by: WANG,CHUEN-BAO, et al.
Published: (2018) -
The Antecedents of Purchase Intention for LINE Stickers
by: Jian-Ling Huang, et al. -
The Effect of Sticker Value and Purchasing Intention of LINE Sticker : Usage Motivation as the Moderator Variables
by: LIM,MICHAEL-NGA-DEK, et al.
Published: (2019) -
A study on Purchase Intention of LINE Stickers: The Case of Social Illustrators Stickers Product
by: Wu, Min-Kai, et al.
Published: (2017) -
An Investigation of the Behavioral Intention to Purchase Line Stickers
by: Cheng, Chu-Yun, et al.
Published: (2016)