The Study of Dark Tourism Spectrum in Kinmen Battlefield

• Main Authors: Chen,Wei-Hao, 陳薇好
• Other Authors: Chang, Li-Hui
• Format: Others
• Language: zh-TW
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/z7sutr

碩士 === 國立金門大學 ===  觀光管理學系 === 103 === The study is an empirical research, and the target respondents are the tourists that visited Guningtou Battle Museum in kinmen National Park and August 23rd Artillery Battle Museum. The data were collected by a questionnaire survey method. The study has issued 430 questionnaires in total. After eliminating 18 invalid questionnaires, 412 are valid, and the effective response rate is 95.8%. The purpose of the study includes: (1) To explore tourists’ expected space experience before visitation, actual space experience after visitation, geopolitical cognition and historical cognition, in order to establish the dark tourism spectrum of the battlefield. (2) Employ the IPA method to discover tourists’ evaluation of expected space experience before visitation and actual space experience after visitation. (3) To identify the effect of dark tourism cognition to tourist loyality. (4) To diagnose the effect of dark tourism cognition to tourist loyality by using emotional experience and dark tourism spectrum as mediators. (5) Based on the results of dark tourism spectrum analysis, discuss the potential and possibility of Kinmen battlefield tourism. The results show: (1) The majority of respondents are 21-30 years old,single, at university or college level, these show that the ages of battle museum tourists are getting younger, and they are mostly unmarried. Mostly are students or employee from service industries. (2) Dark tourism cognition, emotional experience, expected space experience before visitation, actual space experience after visitation, geopolitical cognition all has a significant positive impact on tourist loyalty. Besides, emotional experience and dark tourism spectrum are the mediators of dark tourism cognition and tourist loyalty.