The Impact of Self-Congruence on Emotional Brand Attachment: The Moderating Effect of Self-Esteem
碩士 === 景文科技大學 === 旅遊管理系觀光與餐旅管理碩士班 === 103 === Abstract Starbucks is the world's largest coffee shop chain, by the white-collar elite class love and patronage, high quality and innovative products and services, the clear market positioning and aggressive marketing strategy, making Starbucks rapi...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/pjvz9s |