Research on the Secondary School Empowerment of Management Caused by Low Birth Rate

• Main Authors: Yu-Yi Huang, 黃郁宜
• Other Authors: Jen-Sin, Lee
• Format: Others
• Language: zh-TW
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/25348378856408324232

碩士 === 義守大學 === 管理碩博士班 === 103 === The purpose of this research is to explore how the empowerment of management of secondary school should be when facing the low birth rate. Documentary Analysis, Qualitative Research, and In-depth Interview were adopted to this research. There were three scholars, two administrators from Ministry of Education, and three secondary school principals interviewed. In accordance with the five Core Capabilities of Enterprise, including Producing Management, Marketing Management, Personnel Management, Research Management, and Finance Management, the content of the interview was designed into 10 aspects. Each aspect contains two issues so that the total issues are 20. The ten aspects to be explored in this research are as follows: Secondary School Management and Administration, Management Policy between City and Countryside Secondary Schools, Marketing Management Policy, Marketing Brand Positioning, Faculty and Staff, Teaching and Learning, Curriculum Design, Adjustment of Secondary School System, Finance Management and the Employment of Community Resources, etc. According to the five Core Capabilities of Enterprise, there are five conclusions induced as follows. 1. The whole school should face the music to work out specialties of the school, to shorten the difference of teaching and learning resources between city and country, and to alleviate the threat from students’ alternative selection so that the difficulty of secondary school management caused by low birth rate can be solved. 2. In the aspect of Marketing Management when facing the threat of fewer students, Marketing Brand Positioning and featuring school-based education are both necessities to steadily increase the number of students and to be distinguished from the others. 3. In the aspect of Faculty and Staff when facing the low birth rate, the school should cut down on the staff but build up the finest services. Simultaneously, It is absolutely vital for the school to foster our students with competence for the future. 4. In the aspect of Teaching and Learning when facing the low birth rate, the curriculum should be designed to foster students to be creative and self-regulated. The school system can be multiple or make a transformation; however, it might be the best way to maintain the current system in a multiple types of curriculum. 5. In the aspect of Finance Management when facing the low birth rate, the school has to not only cut the budget down but also find possible way to dynamically adjust the tuition fee. The school can bring in and combine related community resources or make good use of university network to develop school-based characteristics. Last but not the least, according to the findings and results, the research mainly provided related tips for educational organizations, secondary schools, and follow-up researchers as a reference.