A resource-based perspective of self-protective and self-enhancing reactions to relative negative customer behavior: Toward a moderated mediation model
博士 === 義守大學 === 管理碩博士班 === 103 === This study aims to investigate employee reactions toward relative negative customer behavior (RNCB). Departing from the social comparison, self-concept, and the conservation of resources perspectives, I proposed that when employees’ organization-based self-esteem (...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/55z4jy |