A study of Service quality and Intention to Visit for Hanoi tourist

• Main Author: Dao Ngoc Hai
• Other Authors: Jiin-Ling Lin
• Format: Others
• Language: en_US
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/ads3v8

碩士 === 義守大學 === 企業管理學系 === 103 === Vietnam is becoming one of the famous tourist destinations in the Asia-Pacific region, and tourism industry has made great strides in recent years. Considering potential destination, Hanoi is one of the options for both domestic and international tourists. The purpose of this study is to examine the relationship between service quality and tourist intention behavior. Results showed that service quality was the predictor variables for tourists’ intention behavior. The result from T-test and ANOVA show that there are no difference in respondents’ demographics and intention behavior. Based on the findings, the implications, limitations of this study, and directions for the future research were discussed.