The Impact of Brand Personality Fit and Response Strategies on Brand Attitude under Negative Events: The Mediating Effect of Brand Responsibility.
碩士 === 義守大學 === 企業管理學系 === 103 === Nowadays brand marketing becomes more diversified and the most popular way is brand anthropomorphism to outstand the brand personality and corporate image, and anticipate that customers will project their favorite to corporate and products. Before making a purchase...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/rf6258 |