Research on the Perceived Interactivity which influences consumers’ willingness to purchase customized products-As an example, I will take customized bicycle clothing APP cases
碩士 === 華夏科技大學 === 資訊科技與管理研究所碩士在職專班 === 103 === With the coming of the 4G era and an increasing population, many people have smart mobile devices, the combination of mobile business and marketing strategies will develop a new value and business model. The traditional marketing approach will not be ab...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/72121057195235731449 |