The Relationship between the Origin Country of Brand、Celebrity Endorsement And Consumers’ Purchase Intention

碩士 === 醒吾科技大學 === 行銷與流通管理系所 === 103 === Under the tide of globalization of markets, business activity has crossed the barriers of space, no longer blocking the national and cultural boundaries, while a profound influence on our lives and change our values. The brand in the minds of consumers occupy...

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Bibliographic Details
Main Authors: LIN,YU-CHI, 林玉琦
Other Authors: Wu,Yifang
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/kx3428

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