The Relationship between the Origin Country of Brand、Celebrity Endorsement And Consumers’ Purchase Intention
碩士 === 醒吾科技大學 === 行銷與流通管理系所 === 103 === Under the tide of globalization of markets, business activity has crossed the barriers of space, no longer blocking the national and cultural boundaries, while a profound influence on our lives and change our values. The brand in the minds of consumers occupy...
Main Authors: | LIN,YU-CHI, 林玉琦 |
---|---|
Other Authors: | Wu,Yifang |
Format: | Others |
Language: | zh-TW |
Published: |
2015
|
Online Access: | http://ndltd.ncl.edu.tw/handle/kx3428 |
Similar Items
-
The Relationship among Celebrity Identity , Endorse Credibility , Brand Evaluation and Consumers Purchase Intention— The Example of Chien-Ming Wang Endorsement
by: Siou-Chi Hong, et al.
Published: (2009) -
The Effect Of Internet Celebrity Endorsement On Consumer Purchasing Intention
by: Qin, Ming-Jiao, et al.
Published: (2018) -
How does celebrity endorsement affect consumers' perception on brand image and purchase intention?
by: Johansson, Martin, et al.
Published: (2017) -
THE ROLE OF BRAND TRUST IN MEDIATING THE CORRELATION BETWEEN THE USE OF CELEBRITY ENDORSERS AND ONLINE CONSUMER PURCHASE INTENTIONS
by: Sumartini A.R., et al.
Published: (2021-07-01) -
Local and international celebrity endorsers’ credibility and consumer purchase intentions
by: Nyarai F. Nyamakanga, et al.
Published: (2019-10-01)