Theory of Planned Behavior and Technology Acceptance Model of User Intention of the Environmentally-conscious Product- Green Car as a Case Study
碩士 === 醒吾科技大學 === 行銷與流通管理系所 === 103 === Due to the rising of greenhouse effect, global warming and oil crisis, Taiwan governments strongly promote the campaign of energy conservation and carbon reduction. The governments encourage people to use products of more energy-efficient, for example, taking...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/357adp |