Relationship of Packaging Tour of Service Quality for Passenger Satisfaction - Case of Mainland Tourist Groups
碩士 === 修平科技大學 === 精實生產管理碩士班 === 103 === Since 2008， the SEF and the ARATS signed a "Cross-Strait tourism on the mainland residents to Taiwan Agreement" to the end of 2014， the number of tourists to Taiwan to the mainland have been closer to four million people. That is an average of about...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/czde2s |
| Summary: | 碩士 === 修平科技大學 === 精實生產管理碩士班 === 103 === Since 2008， the SEF and the ARATS signed a "Cross-Strait tourism on the mainland residents to Taiwan Agreement" to the end of 2014， the number of tourists to Taiwan to the mainland have been closer to four million people. That is an average of about one thousand people per day to Taiwan for sightseeing， almost half of all foreign tourists to Taiwan. Such a large tourist brought considerable foreign exchange earnings. However， mainland tourists to Taiwan travel agents group of hardware and software aspects of the service provided， how they feel it? That is a subject worth exploring. This study was between January-February 2015， the mainland visitors to Taiwan to participate in K company provides tour packages for the study. The study is based on a systematic sampling method distributed 400 questionnaires in total 362 valid questionnaires.
The results of the questionnaire show: K's service quality tour packages will also affect passenger satisfaction and willingness to spend again. That K company wants to increase the mainland to Taiwan visitors to its willingness to re-set group， must continue to be improved and sophisticated package tour service in terms of quality. K company was able to create such a win-win situation.
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