Analysis of Macroeconomic Variables and Visitor Arrivals in Taiwan: The Cases of Tourism and Business Purposes

• Main Authors: Kuan-Wen Lai, 賴冠汶
• Other Authors: Matthew C. Chang
• Format: Others
• Language: zh-TW
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/uqu9kx

碩士 === 玄奘大學 === 企業管理學系碩士在職專班 === 103 === With the increase of Gross Domestic Product (GDP), people are more willing to pay for tourism, and it leads tourism and leisure industry become an important industry to contribute on economic development for countries in world. Moreover, broadcast of electrical media makes expectations of tourism grow up. Furthermore, tourism visitors are increasing these years because of wide dissemination of information, convenient transportation and multi-country visa-free agreements among Taiwan and other countries. In recent years, however, visitors for other purposes (i.e., business) to arrive in Taiwan are increasing with less significant magnitude, in contrast to the significant growth of visitors with tourism purpose. In this thesis, I aim to investigate the relationships among macroeconomic variables and visitor arrivals of different purposes in Taiwan. In particular, I discuss the macroeconomic determinants of visitor arrivals with purposes of tourism and business, respectively. I use the unit root test, first order difference, and two stage regression to analyze the relationships among visitor arrivals of different purposes, GDP, CPI, and exchange rate.