| Summary: | 碩士 === 玄奘大學 === 大眾傳播研究所 === 103 === The objective of this study is to explore the development of beauty industry and its impact on interpersonal relationship based on life experience of a professional beautician.
The study employed self-ethnographic approach as research method to identify the key points of the development of beauty industry based on personal insight and experience of this researcher. In addition, this study also included in-depth interviews of several influential professionals to ascertain their opinions on the subject of the makeup and its impact on their interpersonal relationships.
Take TV anchoring as an example, in the early days, makeup and dress style of TV anchors were simple and subdued. Since the late 1980s, Anchor Chang Ya-Qin with her red hair, bright red lipstick, and colorful eye shadow as a new style caused a popular sensation and even uplifted the rating of her programs. Nowadays, many TV anchors have attached great importance to their appearance on TV, they believed that makeup and styling can help to shape their image. Therefore, it was the beginning of serious discussion and research of makeup and styling for TV anchors.
Results of this study showed that professional beauticians can help improve not only the images of TV anchors, but also help other professionals build good interpersonal relationships. It is therefore worthy of attention and application by all professionals.
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