The Influence of Multi-dimensions of the Wellness Service on Perceived Value and Behavioral Intentions of Customers for Resort Hotels

• Main Authors: Chen-Chun Wang, 王貞淳
• Other Authors: Hsiang-Fei Luoh
• Format: Others
• Language: zh-TW
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/54206480532839862161

碩士 === 輔仁大學 === 餐旅管理學系碩士在職專班 === 103 === In response to the increase in leisure and health demands from consumers of resort hotels, this study aims to better understand the influences of multi-dimensions of the wellness service on the perceived value and behavioral intentions of customers for resort hotels. This study used the purposive sampling method, with consumers who had experience of staying in domestic or foreign resort hotels within the last year as the subjects. A total of 312 valid samples were collected. To verify the hypothesis, results were analyzed with descriptive statistical analysis, reliability and validity analysis, factor analysis, and regression analysis. The results show that the dimensions of personnel service, relaxation, health promotion treatments, the experience of unique tourism resources, and wellness rooms had a positive impact on the consumers' perceptions of value concerning the resort hotels; personnel service, relaxation, health promotion treatments, and wellness rooms had a positive impact on the consumers' behavioral intentions; and the perceived value had a positive impact on their behavioral intentions. Hopefully, the results may serve as a reference for the hotel industry in the fields of service design and market segmentation.