Frugal Innovation and its Implications for Business Firms’ Competitive Advantage
碩士 === 輔仁大學 === 國際創業與經營管理學程碩士在職專班 === 103 === The purpose of this thesis is to explore the emerging phenomenon of innovation that begins from the base of the pyramid in low-income markets. Generally thinking, majority of people relate innovation with developed countries and large markets that tend t...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/57127017507189631286 |