| Summary: | 碩士 === 輔仁大學 === 國際創業與經營管理學程碩士在職專班 === 103 === The purpose of this thesis is to explore the emerging phenomenon of
innovation that begins from the base of the pyramid in low-income markets.
Generally thinking, majority of people relate innovation with developed
countries and large markets that tend to focus only on high-income economies
chaired by multinationals.
The concept of frugal innovation has started to be the focus in many
industries recently. It can be defined as offering more with less resources while at
the same time starting by satisfying the needs of the customers from the bottom
of the pyramid instead of doing it as it is usually performed. This thesis aims to
develop and extend existing theory on frugal innovation with an emphasis on
business model and social non-known cases. Besides, the purpose of this paper
is to find and diffuse the infinite benefits and successful cases surrounding this
still brand-new topic.
In the 21sr century, Innovation has become not only one of the main
strategic factors of every organization but also what generates a competitive
advantages between companies.
A recent Accenture survey found that two-thirds of the CEO’s surveyed
recognized innovation as one of the five most critical factors required to succeed
and to sustain a competitive advantage (Kambil, 2002). However, despite claims
that innovation is a key priority, diffusing it within an organization proves to be a
difficult challenge for many. Most companies are able to actualize less than one
in five promising ideas, and only one in eight executives feel strongly that their
companies excel at implementing innovation (Kambil, 2002).
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