"CSR Report and Website Analysis in Hotel Industry"

• Main Authors: Ling-Chia, Lee, 李泠葭
• Other Authors: Chia-Ling, Cheng
• Format: Others
• Language: en_US
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/63365687852223226932

博士 === 輔仁大學 === 國際創業與經營管理學程碩士在職專班 === 103 === The purpose of this research is to investigate the corporate social responsibility (CSR) performance in Hotel industry. Both the website and the CSR report will be studied. The website will be analyzed by using the evaluation model including 17 questions of three feature: presentational, content and interactive. The CSR report will be check by GRI(4) indicators of three performances: environment, economic and social. After the research we found that there is no direct relationship between the hotel who shows more information on the website with the performance on their CSR report. We also found that the comprehensive use of social media such as facebook, are replacing the communicate tools like blog and forum. Keywords: