A Study on the Make up Style Image

• Main Authors: HSU, MEI-LING, 徐美玲
• Other Authors: 廖國鋒 博士
• Format: Others
• Language: zh-TW
• Published: 2014
• Online Access: http://ndltd.ncl.edu.tw/handle/19314944070455504744

碩士 === 輔仁大學 === 織品服裝學系碩士班 === 103 === This thesis aims to translate popular adjectives associated with makeup into physical cosmetic styles. Just as a vast majority of products and services have been offered in tune with consumer needs over the past decade, so customized makeup styles have been much in demand. Accordingly, it is essential that makeup styles be built around individual perceptions and needs. The respondents’ preferred makeup styles were organized along three factor dimensions, which, by cluster analysis, were subsequently grouped into four clusters. All clusters exhibited different preferences for different styles. Next, a factor analysis with maximum likelihood was conducted on the questionnaire results, yielding three major makeup styles. Finally, a total effect analysis was performed to correlate makeup styles with preferences, and the correlations between Kansei words and images associated with markup styles were quantified. Academic and practical implications were discussed.