Exploring Customer Activity Management in Social Media: A Customer Engagement Perspective
博士 === 輔仁大學 === 商學研究所博士班 === 103 === The focus of customer relationship management (CRM) aims at applying for proper tools, process and methods to obtain the insights and orientation of target customers and the following marketing strategies are initiated to realize customer relative performance s...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/08398634145452162472 |