The Relationship between Environmental Involvement, Communication and Purchase Behavior of Green Products.
博士 === 輔仁大學 === 商學研究所博士班 === 103 === Green consumer behavior has become spotlight across global various industries, occurring not only in advanced economies but also in emerging markets. Attitude toward green products plays the most important role in consumer green purchase decisions. However, previ...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/96408002218508090559 |