台灣B2C電子商務產業的整合行銷傳播之研究 ─以PG美人網為例
碩士 === 佛光大學 === 傳播學系 === 103 === B2C online shopping market has already become an emerging consumption trend, whose rapid growth and expanding scale are changing the traditional business model. According to the survey by Institute for Information Industry (III), the output value of Taiwan e-commerce...
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| Format: | Others |
| Language: | zh-TW |
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2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/86835768350024481158 |