職業棒球運動應用粉絲專頁與網路行銷之研究－以心棒球俱樂部為例

• Main Authors: Yu-Hsun Yang, 楊祐勳
• Other Authors: Chiang, An Kuo
• Format: Others
• Language: zh-TW
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/57129118667604795672

碩士 === 佛光大學 === 傳播學系 === 103 === Chinese professional baseball league has been rooted in Taiwan for decades; however, since the troublesome 90s, the number of audience started shrinking to the point below 2000 people per game. After years of diligence work, the number reached another peak in 2013. It is an exciting progress to both baseball fans and neutral observers. As technology develops, the penetration rate of the internet and smart devices also thrives, enabled social media to broaden themselves from a habit of minority to a phenomenon of the majority. Facebook app. on smartphones is a vital medium between friends as well as between stars and their fans. Thus, this research is focused on: How much influence can a CPLB Facebook page administrator wield?