A Study about the Influence on the Revisit Willing Caused by the Attraction of Religious Cultural Tourism and the Activities of Experiential Marketing - Taking Relationship Quality as Intervening Variables

碩士 === 遠東科技大學 === 創新設計與創業管理研究所 === 103 === In retrospect of numerous studies on religious cultural industries in the past, there is still no research exploring the influence on revisit willingness caused by tourism attraction, experiential marketing and relationship quality. This study is mainly mea...

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Bibliographic Details
Main Authors: Huang, Da-Min, 黃大銘
Other Authors: Yu, Kuo-Hsun
Format: Others
Language:zh-TW
Online Access:http://ndltd.ncl.edu.tw/handle/p66hte