The Impact of Purchasing Motives, Consumer Decision-Making Style, Online Word-of-Mouth and Herding Behavior on Purchase Intentions of Internet Group Buying Marketing
碩士 === 遠東科技大學 === 行銷與流通管理系碩士班 === 103 === According to the statistics of Institute for Information Industry, the market of Taiwan’s online shopping is about 660 billion in 2012, online group buying accounted for 32.5% and continued to grow each year. With the diversification of choice, how to attrac...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/5e3j9t |