The Effects of Internet Promotions on Purchase Intention
碩士 === 逢甲大學 === 電子商務碩士在職專班 === 103 === This study focuses on investigating how the promotion in internet concerns customer, and on discovering the effect of promotion campaigns on purchase intention. Promotion types, information source and characteristics of consumer are employed as independent vari...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/40102368860248569139 |