Analyzing and Establishing Network Business Model for Fashion Clothing

• Main Author: 王郁杰
• Other Authors: 蕭堯仁
• Format: Others
• Language: zh-TW
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/03229439807568387724

碩士 === 逢甲大學 === 電子商務碩士在職專班 === 103 === With the popularization of network coverage, network marketing has become an important link for transnational trade. Transaction mode is no longer just like the traditional business, so establishing a company in local place, settling in one place, opening a store or taking part in an exhibition is not the sole way to start business. Besides, the new transaction mode has also changed greatly with the information revolution, and many new opportunities have emerged. The maturity of network environment that’s close to Taiwan is among the best in Southeast Asian countries, and Malaysia government has always actively promoted the development of personal digital environment and 4G network, all of which will be the blue ocean to expand network marketing. According to the data, the transaction of daily necessities and fair-price clothing occupies a very large proportion on network platform. With the prosperity of fast fashion brand in the world, the demand for fair-price fashion clothing has become the mainstream of consumption. The thesis mainly discusses and analyzes how to break through various limits such as cash flow and logistics, how to bring in fair-price fashion clothing for Southeast Asian e-commerce market with the most economical way, and how to establish network business mode of fashion clothing.