Development Analysis of Shetou Hosiery Industry Development Association

• Main Authors: Huang Xiong, 黃一 雄
• Other Authors: Liubing Lin
• Format: Others
• Language: zh-TW
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/09178458258098607256

碩士 === 逢甲大學 === 經營管理碩士在職專班 === 103 === The research purpose is mainly about the future development and the function of Changhua Shetou Hosiery Industry Development Association. With the questionnaire analysis provided by manufactures of the association, it discusses about the scale, technics, innovation, human resources, sales, platform, public sector, and so on. Besides, based on the interview with the major manufactures, it provides a comparison which tells the common points and the differences. With the data deeply and thoroughly analyzed, it can be a scale for the directors and supervisors of the association. The Hosiery Industry is categorized in small-and-medium-size business of conventional industries. Due to the small size, the shortage of human resources and funds, the lack of ability of innovation and creation, the predicament of marketing, and the ignorance of the government, the hosiery industry has narrow room of growth. Under the power of industrial organization, the manufactures hope to push the integration of products, human resources, marketing to create a brand, to help each other, and to grow together. The manufacturers established the Changhua Shetou Hosiery Industry Association to not only pursue the prospect but also set a platform to make the industry seek a new way out.