The strategy of Ingredient branding for critical components of fitness equipment

碩士 === 逢甲大學 === 經營管理碩士在職專班 === 103 === Abstract Fitness equipment manufacturering in Taiwan has been more than 30 years, through the most severe global financial tsunami, and the face of the 2012 European credit crunch, harsh market face for Europe and the United States-based fitness equipment indus...

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Bibliographic Details
Main Authors: Nien, Yu-Mei, 粘玉梅
Other Authors: Charles Chien
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/45810176519216609857

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